Britain's built heritage is a huge asset and one of our major strengths as a tourism destination. Looking forward, we are capitalising on this forte by upping our promotional activity in key markets around the world, using images that highlight the drama of our castles and romantic appeal of historic houses.
Looking back at royal baby week, one can't help but realise the global reach of such occasions and the positive knock on effects for international tourism. Judging by the international media gathered in London for the birth of Prince George, Britain's profile has undoubtedly been lifted, with images and footage splashed across newspapers and TV sets globally... Hosting the very best national broadcasters from around the world puts us front of mind once again and reinvigorates our brand as we seek to maintain the momentum of the Royal Wedding, The Queen's Diamond Jubilee and of course the 2012 Olympic Games.
Round the back of London's South Bank, something important is hidden away. It's within easy walk of a currently rammed Olympic transport hub, but unlike London Bridge, there's no one in a purple and orange overall to offer helpful and insistent directions. In fact, you'd be forgiven for thinking there'd been something of a cover up.
A big favourite of mine is London based label Elenany. Sarah Elenany, is behind the brand, and draws on her Palestinian and Egyptian heritage to produce contemporary clothing for young people. The designer started the label in 2009 as she felt there was nothing at the time providing stylish attire for young Muslims.