The music video is alive and kicking. There are few art forms that can reach that many people that quickly, and while MTV may no longer be broadcasting wall-to-wall music videos, YouTube has taken its place. The combination of a good track combined with great visuals seems to resonate globally, and the great thing about YouTube is that it's totally democratic.
The first hour of this tediously self-infatuated documentary consists almost exclusively of American millionaires swaggering around Jamaica smoking an astonishing amount of weed and saying "yeah, mun" every five seconds with all the authenticity and respect for their surroundings of an obnoxious public schoolboy on his gap year.