When I was asked at age four, what I wanted to be when I grew up, I said: "Superman". I pursued this career choice with conviction. I wore the costume everywhere, to the shops, to friends' parties and under my school uniform, conflating expectations of my physical prowess and resulting in a very sore knee and a badly bruised ego.
If we have learnt anything from recent financial turmoil and the evolution of social media and public skepticism it must surely be that businesses - irrespective of their size - are no longer able to sustain an ivory tower culture, only connected to their consumers and owners, insulated from the rest of society and immune to its challenges and common practices.
There is a whole section of the market that wants the next version of cloud computing, where the computing they bring up and down in minutes stays up; and really replaces the need to buy tin, ensuring migration without rewriting all their applications. The next wave of cloud computing decisions will come down to who they can trust
However, I have noticed that much talk surrounding "Lean[ing] In" has centred mostly on women who already in the workplace. Whilst I have nothing against this, I feel as though younger women, girls of my own generation in the UK who are still in school, are, comparatively, missing out on this exciting 'buzz'.
Let's build a smarter planet is IBM's mission statement, but does that include a planet where women are considered equal to men?
It's a week now since technology giant Hewlett Packard (HP) tore up their plan to send 200 IT support jobs for the Department for Work and Pensions (DWP) offshore to India. Faced with the target of a 40 per cent cut in department costs it seems the DWP was willing to 'offshore' the jobs to a lower cost location, but as the celebrations die down have any jobs really been saved?