Co-Founder and CEO of Instagram Kevin Systrom is already a very popular young man with a net worth of £260 million, but he's now set to have a whole ...

Call me neurotically self-conscious but I am not a fan of a show-off in real life so on my feed it really drives me nuts. You know the type, the person who manages to spend their Saturday morning hang-gliding with famous people before learning a new language and going for lunch with everyone you have ever known, all of whom forgot to invite you.

As the quality of cameras on mobile devices increases I can see why mobile photography is gaining in popularity. It can be fun and it's pretty instantaneous.

Technology is converging and creating a perfect storm that will stunt attention spans and rob us of lazy free time to think. When was the last time you actually did nothing at all and just sat thinking about a place you want to visit, a film you could direct better than Tarantino, or a story you could write that would sell more than the Fifty Shades trilogy?

Business social media platforms need to take a lead from successful consumer platforms and build social media functionality around content from the start. There's no place for standalone social software anymore.

Of course, many of us already do but we're still in the minority; in 2013 shopping through mobile phones will become a mainstream activity. After many false predictions, 2012 really was the year of the mobile device.

A 'like' on Facebook or Instagram can make or break a witty status update or a particularly arty and well-angled shot of your quinoa entree. 'Liking' is now the dominant manifestation of social approval; that little heart or 'thumbs up' is now the arbiter of acceptance, of relevancy.

If narcissism is increasing, this is ominous for the mental health of future generations. It's associated with a strong sense of entitlement, which leads to unhappiness, through a sense of deprivation. Narcissists can't have proper deeper relationships because they merely seek to exploit others for their own ends - friends and lovers are always stepping stones to something better.

We have began using photography not for preserving memories but to talk. I am HERE. I am here with THIS person. Do you LIKE these shoes? This is the WEATHER right now. So now, not only is taking and sharing photographs easy, but we have a slew of new reasons to do it.

Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.

On the surface, Google, Twitter, Facebook, Foursquare and Instagram all look like they cost us nothing, because they cost us no money. But unfortunately, they all cost us information, which we don't value, but which is gold dust to the people who actually do want our money.