As the founder of a charity that exists to bring communities together, I woke up this morning with feelings I had not experienced since the riots. I felt again that numbing sense of disbelief, that mourning and sadness at accepting the reality followed by that overwhelming desire to find a way to mend what feels broken.
For years, certain companies have made a living doing something akin to 'gaming' the Google search results. By focusing on a single distribution channel, they have built visibility in the search engine result pages in order to acquire new customers or new leads. Recent changes in the Google search algorithm have made this practice less useful
Businesses that once believed in segmenting the value chain, are beginning to understand that consistency is key to building momentum. As such, to continue being relevant in this world, PR needs to not only be clearly integrated with all marketing disciplines but also with historically business functions such as sales.
In the mid 1960s, following a recommendation from the then Department for Education and Science (in a circular entitled "Spreading the Children") two local authorities with high ethnic minority populations - Ealing and Bradford - decided to introduce bussing. Little archival information exists about bussing in Bradford but records in the National Archives show that in Ealing the policy was toxic.
Congratulations to Channel 4 who've discovered - following the success of My Big Fat Gypsy Wedding - the elixir for TV success: a tabloidy title; a hackneyed premise; a sprinkle of polemic farcical characters; a dash of cultural superiority; and a simple reduction of complex issues into black and white. Or in this case, brown.