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With continuing instability in the Eurozone and uncertainty surrounding Britain's own economic situation, it has been tough for British businesses to navigate the changing global trading landscape with confidence.
A report by Barclays about exporting caught my attention recently. It found that nearly half of British retailers view the US as the toughest market to break into, despite it being the top destination for growth.
No more excuses; this is a broken record. Credit crisis, moral hazard, payment protection insurance, taxpayer bailouts, mis-selling, bumper bonuses, rogue trading, "Muppets", collusion, lending.....the scandals hitting the banking industry roll on and on.
It can't have passed you by that this summer is set to be a bumper one for the UK. Having experienced the highs of the Queen's Diamond Jubilee, and the lows of Euro 2012, the Olympics is now just around the corner.
Hawking for international investment is always a bit like a beauty parade. News over the weekend suggests that Britannia has successfully hitched up her skirt and got some rich Korean men to like her, as the coalition announced a new trade arrangement with South Korea.
Any misgivings China may have about its exposure to the euro should be offset by a deep sense of gratitude - for it is the common currency that history may judge to be the catalyst for China's mineral - and energy - independence and indeed its very emergence as a global superpower.
Fairness is not an ideology. Some people are haves and some people are have nots. This situation is real and requires a real response. Yet in the World Trade Organisation over 10 years of negotiations have still not delivered greater fairness and, dangerously, the world is losing interest.
