The Mums and Dads, kids and Grandparents browsing the App Store from their iPad don't care about the difference between 'closed' and 'open' methods of delivering apps - they just want a system that works, and that's what Apple is delivering right now.

The holy grail of user-experience is to design something that is inherently unobtrusive, without needing a learning period, but very few new pieces of technology achieve that.

What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys? Really?

If Apple did bother to listen to the customer base they would have heard some exceptionally loud and clear sentiment about where people felt Apple was going and what they needed to change. So if they had of come down from the ivory tower and talked to me, they would have heard a few things.

But does it mean that Apple is in trouble? Well, not really. Apple sold more iPads (22.9 million) and iPhones (47.8 million) in the last quarter than in any previous quarter. Just not enough to satisfy the analysts.

Apple has announced its highest-ever quarterly profit and revenue results - but analysts remain unimpressed. The company said it made $54.5 billion...

It's not news that there's an entire industry dedicated to producing fake iPhones and other popular devices, and then selling them on the black market...

The National Rifle Association in America has released an iPhone game rated 4+ designed to let users test "true to life firearms". The app - 'NRA: ...

Apple has reportedly 'halved' its orders for iPhone 5 displays on 'weaker than expected demand'. The unconfirmed reports, published by the Wall Str...

A news service has withdrawn an earlier story in which it was claimed Apple had denied plans to make a cheaper iPhone. It had been reported via Reu...

UPDATE: Reuters has now withdrawn its report, citing "substantial changes" to the original story in China. Apple has shot down claims that it is se...

Occasionally the internet turns up stories about people who've had their phones stolen, and successfully tracked them down using its 'Find My Phone' G...

Apple has announced that more than 40 billion apps have been downloaded from its iOS App Store. The milestone was reached after 20 billion apps wer...

In an impressively insane PR stunt, and iPhone case manufacturer has dropped Apple's latest iPod Touch from 100,000 feet above the Earth. Arguably...

It's a new year - so it's pretty much a certainty that at some point there'll be a new iPhone to go along with it. But depending on who you believe...

2012 was the year of the smartphone (there are one billion in use and half of the UK population owns one). And now that the world has woken up to the joy of apps, it's inevitable that 2013 will be the year of the tablet. Once again, Apple must be credited for kick-starting the market with the iPad but there are plenty of desirable rivals that can undercut its price.

We are not really connected to each other either, experiencing real human interaction and spontaneity. You can send me an email from the other side of the world and I might read it within minutes. I can follow and memorise your every tweet without us ever experiencing each other's smiles in real life. It may be communication, but of what quality is it?

A Brazilian company has risked inciting the rage of the world's biggest technology firm by releasing its own 'iphone'. That's not a typo, Apple fan...

To be a device manufacturer in today's marketplace can be brutal. Increased competition from new players on the world stage have a commoditizing eff...

It isn't always necessary to air your legal laundry in public (especially if negotiating cross-licensing deals) and if Apple doesn't recognise the PR consequences of continuing to do so, it could start to affect the bottom line.

Nokia's new Here mapping service is now available for the iPhone, iPad and iPod touch. The iOS app was made available on Tuesday just seven days af...

In the last month, Apple's stock has taken a battering. The share hit an all time high of $705 after the latest iPhone was launched. Since then it has fallen by 20%. That officially puts the stock in bear market territory. In seven weeks, $130 billion has been wiped off the company's value - that's more than the GDP of Thailand.

So far, the term 'nomophobia' has been thrown around loosely to get a laugh from audiences, when what it actually serves to underline, is that many of us now go to great lengths just to take a break and there is something seriously wrong with this picture.