With Tom Daley as the face of Splash!, we are perilously close to a terrain where our Olympic generation is immersed with second-rate celebrities. Louis Smith recently won Strictly Come Dancing, and whilst I accept the importance for these athletes to cash in whilst they can, I cannot help but feel disappointed.
56Up, debuted on ITV in May to rave reviews, and in a few weeks is crossing the Atlantic. Participant Tony Walker, whose mug adorns the forthcoming DVD cover would like to attend the New York premiere. A crowd-funding campaign is underway to finance his trip.