The power of female athletes to draw audiences in London 2012 highlights the appetite for women's sport. However, the current lack of coverage is creating a glass ceiling effect. The lack of exposure on the playing field is reflected in the boardroom with few women in senior positions at sports clubs and governing bodies.
After the flags have come down in Regent Street, the athletes have departed the village, and the nation reflects on Britain's performance as both host and competitor, a particular observation may dawn on public and punditry alike. The extent of Team GB's medal table standing may well be due to the disproportionate success of its women athletes.