Eleanor Blatchley
: Human Rights, Hashtags and the UK's Policy Towards Central Asia
Nadhim Zahawi
: Irresponsible Bankers Should Be Jailed
Natalie Bennett
: Media Reform: Time to Go Back to Leveson
James Snell
: PRISM: Who Cares?
Alex Ford
: Talking to the Taliban in Afghanistan Doesn't Betray the Dead - It Honours Them
High-street retailers looking to weather the peaks and troughs of our current economy must consider implementing a joined up multi-channel strategy.
High streets need to make available the tools consumers desire to interact in-store. This will allow the consumer to not only browse in-store, it will also encourage them to complete their purchase and take their shopping away with them.
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.
Mobile money and wallets (paying for things with your phone) have been all over the news recently. Many companies see a valuable income stream flowing from such payments and they're all setting up systems in the hope that theirs will become dominant in the market.
Is your wallet or purse bulging at the seams with receipts and loyalty cards? That's the problem which inspired Kartina Tjandra to create Kooki, a new app for the iPhone and Android that lets you put all those reward cards onto your mobile phone.
I was sentenced to 10 years in one of South America's hardest Maxi Prisons: Devoto in Buenos Aires - a place where gangs would quite happily slit your throat for a phone card. How did I end up in that hell hole? I was caught with 200 kilos of pure cocaine....part of a 1000 kilo consignment I was waiting for; which luckily never arrived - as I would never have gotten out of prison.
Financially, times are tough for most of us at the moment and the recent budget hasn't done much to make life easier for cash strapped consumers. But are we missing out on ways to make our household budgets go further?
