iPhone app iPad app Android phone app Android tablet app More

Loyalty Cards

Branding: Understanding The Importance of Trust

Hugh Salmon | Posted 24.04.2013 | UK
Read More: Food Companies, Newspapers, Priests, Trust, Banks, Politicians, Police, Brand, David Ogilvy, Supermarkets, Loyalty Cards, Charlie Kaufman, Business, Ogilvy & Mather, Rational Benefits, Human Behaviour, Cyclists, Emotional Benefits, Government, Politics, Branding, Marketing, Doctors, Horse Racing, Truth, UK Business, UK Economy, UK News
Hugh Salmon

In this sense, within the space of my career, marketing has gone from nothing to everything. That's some journey.

Read Whole Story

Tesco Calls In Police Over Possible Clubcard Fraud

PA | Posted 18.02.2013 | UK
Read More: Fraud, Tesco, Online Fraud, Loyalty Cards, UK News, UK Police, Supermarkets, UK Business, Tesco Clubcard, UK Fraud, UK News

Tesco has asked police to investigate claims that dozens of its customers' Clubcard accounts may have fallen victim to an online fraud. The superma...

Read Whole Story

Brand Loyalty is Not to Be Bought, But to Be Earned

Ehsan Khodarahmi | Posted 06.05.2012 | UK
Read More: Boots, Loyalty Cards, Tesco, Sainsburys, Sales Promotions, Supermarkets, Buy One Get One Free, Bogof, UK-Busienss, UK News
Ehsan Khodarahmi

Brand loyalty, brand equity, margin, ROI etc. the list can go on and on to create a list of keywords for SEO and buzzwords for a pitch document.

Read Whole Story