For all of football's status as a European cultural icon, for all its intangible preeminence, the meat of its success, the living, breathing organism that is the European football fandom, is actually millions of organisms: individuals, countless raving, screaming, chanting, singing fans, all convinced like the followers of many a world religion that any and all non-subscribers to their creed are doomed to damnation
Beaujolais, or Bojo for short, has had to live with the stigma of the once successful Beaujolais Nouveau, in its day a great marketing ploy. During the wines heyday, Beaujolais Nouveau consumers would wait patiently, or race to France, for the third Thursday of November when Nouveau day would come around.