Hair transplant procedures are now the most popular form of cosmetic surgery for men in the UK. Over 4,500 procedures were carried out in 2011, which was 13 per cent more than those performed in 2010, and the number continues to grow.
Hair loss is usually genetic and, for most people, no amount of shampoos, creams or drugs will halt or reverse it. The only permanent solution is a hair transplant. I perform hundreds of these procedures a year and always see a restoration of hair.
When Wayne Rooney tweeted a year ago that he had just had a hair transplant not only did he remove the stigma previously associated with this type of surgery, but he also unknowingly changed received attitudes towards men openly taking care of themselves, let alone talking about it.
At the tender age of 22, I am the cold recipient of 'male pattern baldness,' and I'm far, far too young to have to deal with a hairless life, too young to accept or acknowledge the suitably stereotyped 30-plus catastrophe.