With a mobile wallet the process could be quite different. Consider this: you're walking past your favourite Indian take-away on the way home. As you walk past you get a text offering you half-price on your favourite curry. The next day you walk in and order the curry, paying by flashing the back of your phone at the point of payment with the offer applied automatically.
There is some truth in the connotations of glossy smiles, bad suits and even worse jokes that come to mind. Cold calling is seen as hard graft and anyone who has tried it will confirm the rumours are true. That said, young people who come to the conclusion all roles are inappropriate are missing a trick.
If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.
Ed Miliband's proposals to make the living wage a central tenant of the Labour Party's next manifesto have brought renewed attention to the role of ethics and social responsibility in business: we now have a rare opportunity to make the point that doing business responsibly is entirely compatible with both profitability and competitive advantage.