The real issue here is that men are finally starting to be held accountable for their bad behaviour (as a gender) - and they don't like it. It is akin to children throwing their toys out of the pram, because they are asked to share them.
What does masculinity mean today? What does it mean to be a man? There are so many problems with this question. The real point of enquiry - given that gender is a construct! - should be this: who have we allowed to dictate to us what this void we call masculinity is? The answer: idiots.
Let's talk about lads. Specifically, lad culture. Call it what you like, dismiss it as a joke, but it doesn't hide the fact that it's just plain misogyny and sexism, with stereotypical, age-old notions of masculinity at the core.
In the grim months that followed the collapse of Lehmann Brothers and RBS, men's style pages were suddenly swamped with bearded models, boots and chunky knitwear announcing the return of the 'real man' - everything evoked the physicality of manliness; rough, rugged, unflinching.