Childcare is more likely to be divided more equitably between parents too. Many of our mums commented that their partners are more involved than their dads were when they were growing up - and others noted that the shift towards greater sharing of the baby care workload is inevitable, given that most mums (as dads) are juggling parenthood with a career.
Today, the Government relaunches its Start4Life (little sister of the Change4Life) campaign to help mothers-to-be have healthier pregnancies. And it is definitely 'mothers' they're out to educate.