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Bradley Wiggins: A Poster Boy for 'Personality' in an Era of Media Soundbite Madness

Adam Stones | Posted 21.09.2012 | UK
Read More: Bradley Wiggins, Tour De France, Mark Cavendish, Media, Media Training, Cycling, UK News
Adam Stones

"Have a safe journey home and don't get too drunk!" - the parting words of Bradley Wiggins, addressing the crowds along the Champs Elysées on Sunday, having just become the first Brit in history to win the Tour de France.

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