At GametheNews.net we turn news into games. In reflecting the world around us a singer might write a song, a filmmaker produces a documentary and a journalist writes an article, as games developers we express our interest via games. Just because our form of expression is through games doesn't mean that we take the subject any less seriously.
Step forward Spraffl, an anti-social network that claims to take the ego out of posting and broadcasting. It has created a network that is based on anonymous information rather than profile-based sharing. Spraffl may represent a move back to the origins of social media when human nature was presented without self-aggrandising motive.
However, I think in order to take this campaign to the next level they could have at least tried to make the 'Stay Another Day' song a Christmas No. 1, perhaps it could compete with Gangnam Style and then we could watch this campaign transform into a different animal and watch history repeat itself.