The football season's fully underway and we're getting back into the thick of the action again. I'm just so thankful to technology that I now have the luxury of keeping up-to-date with every second of the game with news, stats, videos and more via the press of a button in the palm of my hand - as opposed to pulling my hair out waiting for the paperboy!
Since online dating made its way onto our computer screens in the early 90's, it's evolved from a stigmatised and sparkless process of dating deluded weirdos into a normalised and adventurous way to meet the love of your life. From its primitive beginnings, online dating has fallen into the whirlwind of emerging technologies.
Mobile devices create a personal environment which is then used to take advantage of children. There have been countless scandals with thousands of pounds spent on IAPs. Who buys £69 worth of smurfberries? That is more expensive than a Lego box set which at least has reuse value! Who do companies think pays for IAP - sensible adults, or children?
Traditionally, the role of the designer has been to make a concept work. The designer was the creative 'brains' behind a successful product, but existed outside of the realm of the C-Suite. Yet this is starting to change. Today, designers are no longer an auxiliary of the boardroom, but are coming up with the ideas from within the highest ranks of a company.
Advertising has traditionally always been a one way street - advertiser talks, consumer listens, end of story. But in an online world where anyone can seek and consume the information they want to - and ignore that which they do not - ad agencies are having to push their creativity ever further in their bid to grab hold of, and interact with, the fickle attention of an internet-savvy consumer.