What's the Anti-Matter With Complexity?
Brendan Flattery
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Posted 03.01.2013
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UK Tech
Read More:
Transparency,
Walmart,
Duckduckgo,
Gabriel Weinberg,
Complexity,
Costco,
No Logo,
Simplicity,
Naomi Klein,
Technology,
Brands,
Google,
UK Business,
UK Tech 2013,
UK Tech News
Brands beware - there is pent-up consumer demand for simplicity and transparency. To many it's a scary idea. A company that knows us so intimately it can give us what we want, almost before we know it ourselves.
