The Summer of Sport and Brand London
Crispin Reed
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Posted 09.10.2012
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UK
Read More:
London,
Nation Branding,
Branding,
Olympics,
London 2012,
Olympics News,
Olympics Sponsorship,
UK News
London 2012 is in full swing and the world's eyes are all on England's capital, with Brand London's reputation on the line. Last year I put together some thoughts on potential factors that could affect London's brand during the Games. I thought it'd be interesting to see how these predictions fared!
