Today in the UK around 1,800 businesses will register to start trading. Put it another way, that's 75 an hour or just over one a minute. And by setting up, these young firms join the wave of entrepreneurs starting a phenomenal odyssey of adventurous independence and a life lived on their own terms.

Sure big business types have had slanging matches in the course of business history and most of us will have put the phone down at some point and gone 'what a t***' but that's not what I'm talking about here.

Being straight down the line, open and business-like is always positive. That way people don't feel like you're being pushy or trying to drag them kicking and screaming towards something they don't want and didn't ask for in the first place.

If you run an agency, I would urge you get in touch with your feminine side and give your new business process a sex change before it's too late.