It's certainly not going to be easy for Nike to distance themselves from Pistorius. And they won't be helped by having Nike adverts appear next to editorial stories of brand ambassadors caught up in all sorts of trouble. But this is going on every single day in markets across the world. Due to the nature of online advertising, once an advert is sent out from the original advertiser, they basically give up their control of where the content lands.
Tiger Woods is once again the No.1 golfer in the world, ousting Rory McIlroy after winning at the Bay Hill classic on Monday. Nike decided to celebrate the achievement in their inimitable Nike style; a shot of Tiger simply framed with the quote "Winning takes care of everything". It's a touch of brilliance.
This year marks the 25th anniversary of one of the most iconic trainer styles - the Nike Air Max. As part of their celebrations to mark the occasion, Nike commissioned various London artists to interpret some classic Air Max styles and the results now form part of a 'Nike Air Max Reinvent' exhibition...
So there we have it, excuses galore and possible ways to overcome them. Let's face it, getting to the gym is all about the mindset, once you're actually through the door and changed into your kit the hardest part is over. Remember, 'the body achieves what the mind believes' so waste no more time thinking, take the wise words of the sports brand Nike and 'Just do it'.