Looking back at royal baby week, one can't help but realise the global reach of such occasions and the positive knock on effects for international tourism. Judging by the international media gathered in London for the birth of Prince George, Britain's profile has undoubtedly been lifted, with images and footage splashed across newspapers and TV sets globally... Hosting the very best national broadcasters from around the world puts us front of mind once again and reinvigorates our brand as we seek to maintain the momentum of the Royal Wedding, The Queen's Diamond Jubilee and of course the 2012 Olympic Games.
Life is not a dress-rehearsal and we have to remember that it's all about the now. The philosophy is about stepping into life with passion and pride, believing in yourself and engaging with the world in a positive way. It's about accepting that you may win or you may lose, but life is what you make of it and about how much you believe!