Olympic Sponsors

Which Olympic Sponsors Are Going for Gold?

Gareth Price | Posted 16.10.2012 | UK
Gareth Price

Two-thirds of the Olympic organising committee's £2bn operating budget has been raised through sponsorship. This means we have big brands to thank fo...

Loving Cake - The UK's Increase of Diabetes

Laura Knowles | Posted 15.10.2012 | UK Lifestyle
Laura Knowles

Hello my name is Laura and I am a reformed cakeoholic. I absolutely adore cake. Homemade, sticky, stodgy, sweet, delicious, naughty, full of raisins lardy cake has always been an deep guilty pleasure. It takes great willpower to stay away from the cake counter in tea shops and for me to utter the words 'Just a herbal tea for me please'.

London 2012: Sponsorship and the Legacy of the Games

Shaun McCarthy | Posted 30.09.2012 | UK Sport
Shaun McCarthy

Over the seven years I have been chair of the Commission I have met a wide variety of people from NGOs and also most of the corporate sponsors to talk about issues related to the sustainability of the Games and its legacy.

The True Value of Olympic sponsorship

Gareth Price | Posted 29.09.2012 | UK Sport
Gareth Price

Corporate sponsorship is effectively paying for the Olympic Games. But are the sponsors truly capitalising on the exposure?

The Week That Was: The Games Have Started

Carla Buzasi | Posted 13.09.2012 | UK Sport
Carla Buzasi

Having been scared half out of my mind last Saturday night when Johnson's voice came booming out of the bus shelter I was sitting in at midnight, I'm probably not the only one looking forward to the Games being over. If nothing else, it should take him off our front pages and back into City Hall or, at the very least, the presenting chair of Have I Got News For You, where you can rely on Ian Hislop to keep him in his place. You yearned to see Hislop pop up in the aforementioned Proctor & Gamble salon with some sharp quip to de-cheese the moment.

Visa To Switch Off Non-Sponsor Cash Points During Olympics

The Huffington Post UK | Posted 01.06.2012 | UK

Visa is at the centre of an Olympics access to cash row after replacing 27 ATMs at various Games sites with just eight that run on its own system. ...

Olympics Sponsorship: Coca Cola Faces Questions Over Links to Controversial Orange Harvest

Andrew Wasley | Posted 10.07.2012 | UK Sport
Andrew Wasley

As the opening ceremony approaches, a steady drip of 'sweatshop' and 'forced labour' allegations over poor conditions for workers manufacturing official Olympics merchandise have emerged.