Why the Olympics Brand Police Might Help British Business
Steve McKevitt
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Posted 16.09.2012
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UK
Read More:
Olympics Act 2006,
Brand,
Business,
Advertising,
Locog,
Everything Now,
Olympics,
2012 London Olympic Games,
Olympics News,
UK News
The news that British companies running unauthorised, Olympics-themed promotions face fines of up to 20K is drawing widespread, if somewhat predictable cries of indignation. The object of this ire is the 2006 Olympic Games Act, a piece of legislation designed to protect sponsors who are paying many millions of pounds to be associated with London 2012.
