Online Advertising

Q: Guess Which Brands Fund Criminality? A: Most of Them

Duncan Trigg | Posted 16.05.2013 | UK Tech
Duncan Trigg

Think of a brand. Any multinational brand. Then think about how much that brand invests in protecting itself from reputational damage. Surely, with all of this in mind, they would never get involved in funding criminality. Well, in actual fact, many do without even realizing it.

Not-So-Mobile Mags

Neil Ayres | Posted 15.05.2013 | UK Tech
Neil Ayres

A good many voices on its release asserted that the iPad would prove the saviour of publishing, yet new research shows that, generally, magazine publishing has not capitalised on the opportunities that the modern 'cross-platform' reader presents.

Cost Per Auction : Real Time Bidding Shakes Up Online Advertising

Preetam Kaushik | Posted 13.05.2013 | UK
Preetam Kaushik

How about an eBay for advertisers? Say goodbye to bulk media buys around inventory that is racked and stacked so far in advance that advertisers have...

Digital Marketers: If Your Agency Admires Mark Zuckerberg's 'Hacker Way' You May Have a Problem

Shaun Varga | Posted 03.05.2013 | UK Tech
Shaun Varga

Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's this...

There's Been an Eruption

Andy Law | Posted 28.04.2013 | UK
Andy Law

Advertising does matter. It provides choice. Good advertising can be an opportunity for a brand to add value to people's lives. It's time to be inventive and think how a brand can live in a positive, engaging way beyond its digital dimensions.

The Continuing Online Advertising #Fail

Duncan Trigg | Posted 04.04.2013 | UK
Duncan Trigg

It's certainly not going to be easy for Nike to distance themselves from Pistorius. And they won't be helped by having Nike adverts appear next to editorial stories of brand ambassadors caught up in all sorts of trouble. But this is going on every single day in markets across the world. Due to the nature of online advertising, once an advert is sent out from the original advertiser, they basically give up their control of where the content lands.

Social Media Is Free, Just Like a PR Agency...

Steve Loynes | Posted 12.05.2013 | UK Tech
Steve Loynes

Social media suffers from a similar perception. Run a blog, create a Facebook page, do something on Pintrest, have a LinkedIn company page, submit a comment in a forum - it's all free stuff. No online advertising budget required. Write something, click a button.

Why Publishing and Advertising Work in Tandem

Preetam Kaushik | Posted 06.05.2013 | UK Tech
Preetam Kaushik

If your company concentrates on demographics, it is only reasonable to focus on the area where your potential customers are located. Facebook, Linked-in, Twitter et al are all teeming with groups of people in a particular location.

What Will Your Home in 2020 Look Like?

Ryan Manchee | Posted 12.04.2013 | UK Tech
Ryan Manchee

A big theme amidst the gadgetry at CES this year, The Connected Home, is turning into a real-life domestic internet you live in. So what exactly could your home look like by 2020?

Is The Humble Advert Dying?

Charlie Thomas | Posted 22.01.2013 | UK

Is the humble advert dead? Advertisers in the UK are shifting away from traditional forms of advertising in favour of more subtle ways of attracting c...

Ad Review: Doritos - Mariachi Doritos Sing Stay Another Day

Josh Okungbaiye | Posted 15.02.2013 | UK
Josh Okungbaiye

However, I think in order to take this campaign to the next level they could have at least tried to make the 'Stay Another Day' song a Christmas No. 1, perhaps it could compete with Gangnam Style and then we could watch this campaign transform into a different animal and watch history repeat itself.

The New Creative Force in Advertising

Greg Grimmer | Posted 26.01.2013 | UK
Greg Grimmer

As we approach the end of another dismal year in the world of the agency Madman, I look back on a couple of events that are currently shaping my thinking.

Mobile Real-time Bidding: From Slow Waiting to Smart Crowds

Wes Biggs | Posted 20.01.2013 | UK Tech
Wes Biggs

Waiting. It's part of our psyche. Wherever and whenever we get the opportunity, in an orderly fashion, we'll get in line and wait.

Just When Toyota Thought Its Week Couldn't Get Any Worse...

Charlie Thomas | Posted 16.11.2012 | UK

Toyota has had its knuckles rapped by the advertising watchdog after an online advertisement showed an animated man driving in a reckless fashion. ...

Advertising - Let's Get Real(Time)

Dean Donaldson | Posted 25.11.2012 | UK Tech
Dean Donaldson

Why is our advertising stuck in the 20th Century? Why are our ads not as dynamic and up to date as the information we are constantly consuming through our unlimited data plans, broadband connections, and digital touchscreens?

Charlie Thomas

EXCLUSIVE: Is This Goodbye! To Hello!? New Glossy Online Magazine To Launch In 2013

HuffingtonPost.com | Charlie Thomas | Posted 21.08.2012 | UK

A new glossy magazine will hit your screens in 2013, providing readers with a combination of competitions, vouchers, promotions, celebrity news and re...

Video Bridges the Gap Between TV and Online Advertising

Dean Donaldson | Posted 29.09.2012 | UK Tech
Dean Donaldson

Consumers are hungry for the next thing. Technology doesn't stand still. Although we can pride ourselves on being innovative, there are still issues that must be addressed to ensure the profitability and accountability are maintained for the future growth of media.

Ad Review: Volkswagen - A Crash Course to Shine

Josh Okungbaiye | Posted 27.08.2012 | UK
Josh Okungbaiye

In order to channel a message effectively, sometimes the hard-hitting approach is needed to shake the audience into paying attention. 'A Crash Course ...

Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us

Dean Donaldson | Posted 11.08.2012 | UK Tech
Dean Donaldson

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on.

Let Me Entertain You - The Brave New World of Online Advertising

Tom Edwards | Posted 07.08.2012 | UK Tech
Tom Edwards

Advertising has traditionally always been a one way street - advertiser talks, consumer listens, end of story. But in an online world where anyone can seek and consume the information they want to - and ignore that which they do not - ad agencies are having to push their creativity ever further in their bid to grab hold of, and interact with, the fickle attention of an internet-savvy consumer.

ECommerce and Growth in the Online Advertising Marketplace

Daniel Savage | Posted 07.08.2012 | UK
Daniel Savage

Over the past few years, the European Commission has been examining the competitive environment for online commerce in the eurozone. This is due to the widely held view that e-commerce is the best way to transcend national borders and enable businesses and consumers to get the most out of the European Single Market.

Three Predictions for the Future of Gaming

Jay Cowle | Posted 13.07.2012 | UK Tech
Jay Cowle

Gaming moves at a pace that means in but a few months this article will most likely seem ridiculous. But, like a digital Nostradamus, I shall offer my thoughts and remember anything that may come to appear false is simply a code for a greater truth.

For the Sake of Future Online Entrepreneurs

Marc Pinter-Krainer | Posted 04.06.2012 | UK Tech
Marc Pinter-Krainer

The online marketplace is exciting and full of opportunity. Indeed some of the fastest-growing companies are online. I myself am a beneficiary of t...

Watch and Surf - TVs, PCs, Smartphones and the rise of the Dual Screener

Dean Donaldson | Posted 28.04.2012 | UK Tech
Dean Donaldson

Mobile browsing while watching the TV? We're a nation of 'Dual Screeners' and advertisers are learning new tricks to keep us engaged.

Beyond the Box: Thinking Through Next-Gen TV

Dean Donaldson | Posted 25.03.2012 | UK Tech
Dean Donaldson

Television is often overlooked when we think of innovation, particularly in light of the rise of PCs, smartphones and the ubiquity of the internet. All this is changing our relationship with the box, and revolutionising television. Looking ahead over the next few years what are key developments that will shake things up?