My last post predicted how the retail sector would fare during the Olympics both in the capital and beyond. A week into The Games, some of my thoughts were correct and some were sadly far off the mark, however I am not sure anyone could have predicted what has happened this week. I was optimistic that both bricks and mortar retailers and e-tailers would benefit from the influx of tourists and the domestic consumer working from home, all of whom were eager to spend; unfortunately this is not the case.
China is one of the fastest-growing economies in the world, and consequently, its vast population has a higher percentage of disposable income to spend than ever before. The Chinese penchant for luxury items, and particularly western brands, is making it an attractive pool of income-rich consumers. How can UK eCommerce merchants successfully tap into this market?
On Wednesday frombabieswithlove.org went live and I can't help but reflect that starting my social enterprise has been rather like motherhood!