This week - on Tuesday 12 March - the UK holds its first 'Ownership Day', a day dedicated to raising awareness of the benefits of active ownership.
The way in which we buy and consume products is rapidly changing. The world we once knew - where we owned physical products like CDs, DVDs, newspapers and even cars - is rapidly coming to a close.
Our relationship with technology is, it seems to me, one that's increasingly governed by the dynamics of leisure and play. We have an incredibly satisfying sense of control when we are plugged into the best digital tools - and, increasingly, a gnawing sense of anxiety when we are unplugged.