Instead of being shut out or feeling excluded, customers are now connecting with the brands they love and feeling that they are part of an industry which has traditionally been closed off to outsiders. This increased level of interaction is allowing brands to monetize through awareness, engagement, passion and brand loyalty.
Yesterday was the 10th international Safer Internet Day, the day to create awareness about online safety issues - there are lots of great resources being publicized for anyone who uses the internet. Of course there are plenty of basic resources available to protect internet users and students of all ages.
Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?
With phones so hard to come by and email all but redundant, given that only the intended recipient gets to see it and not half of Twitter, the open letter is the old friend to the exhibitionist, and I am honoured to be writing one right now, to you, knowing the huge effect it will absolutely not have in any way at all. Zero.
While the fake moustache has been an item of fashion for a while now, Movember seems to have exploded its chicness. According to a quick glance at my Pinterest feed, there are at least half a dozen ways in which I, being of the facial hair challenged variety, can participate in Movember. The Pièce de résistance: Moustache Macaroons.
This week saw the surprise $1bn acquisition of hipsterlicious photo-sharing app Instagram by Facebook, making overnight multimillionaires of its 13 employees. Facebook is no stranger to picking up small businesses here and there, largely for talent acquisition, but this is clearly bigger than hoovering up a few more skilled coders.