Rest assured that this is a very early present for the PR industry. PRs will be peddling their wares and attaching products and brand events onto the media charabang at every opportunity. Sales speak stronger than sentiment, and the baby care PR pixies have been stat-spinning like a tribal dervish overcome by super-strength hallucinogenic cacti.
By the time the Duchess left the King Edward VII Hospital, back to her professional, smiling self, there can't have been a media outlet across the world that hadn't carried the news that she was expecting. Of course as we all now know, sad to say, the story did not end there. Hilarity at a prank call to the hospital by two Australian DJs, turned to horror as news broke towards the end of the week that the nurse who had taken the call had allegedly committed suicide.