Rest assured that this is a very early present for the PR industry. PRs will be peddling their wares and attaching products and brand events onto the media charabang at every opportunity. Sales speak stronger than sentiment, and the baby care PR pixies have been stat-spinning like a tribal dervish overcome by super-strength hallucinogenic cacti.
Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.
The idea of only awarding substantial public sector contracts to those companies that agree to train a significant number of the next generation of Apprenticeships is one that we fully endorse. Although this did not get through the last parliament, it is encouraging that this is now part of Labour party policy.
Another reason Russia gets bad press is because since 2000, 17 journalists have been murdered in crimes linked to their work, with only one (partially) successful prosecution. It's clearly and indisputably sheer coincidence that all those journalists were murdered while investigating corruption, financial criminality, human rights abuses in the army, government and legal system.
PR Week ran an article this week that reported on the EthicalWiki's report 'Brands on Wikipedia by the Numbers'. The report claims that 85% of brands on Wikipedia are poorly represented and the US consultancy behind it has called for brand managers to better understand the site's content needs. It goes on to say "the vast majority of brand pages on Wikipedia are poorly edited".