How about an eBay for advertisers? Say goodbye to bulk media buys around inventory that is racked and stacked so far in advance that advertisers have...
My first thought was - hurray! That's my May reading sorted. I know it's not very cool to like Dan Brown, but I do. Not wholly unlike The Abomination, I thought. Oh. Wait a second. The Abomination. Our big white hope. The book that would make us millionaires, give us iPads For All.
Remember that blogging is just one instance in which you can create great content to achieve business goals. Whatever your platform or format, make sure content is authoritative, written by the best people and original.
I write historical fiction. I've been a full-time professional writer for almost 20 years. I realized early on that being an author is a hugely misunderstood job. Because there are no pay grades and very little structure, people make interesting assumptions about the profession.
Tuesday is World Book Night and Shakespeare's birthday (449-years-old) - 23rd April could not be more literary. Ready your dictionaries and dust of...
An athlete, an MP, a jailbird for perjury and a best-selling author, published in 97 countries, in more than 37 languages, with international sales pa...
There is something irresistible about a free newspaper or magazine. Human nature is such that we can't help but pick them up, regardless of their qual...
We're wise to the fact that Pippa is being thrust in our faces, and we don't like it. We like it even less when she's thrust into our faces without the talent to justify it.
What are the chances of really becoming a commercially and critically successful author in 2013? For me personally, the idea of being a down-and-out writer living in a bedsit hasn't had to become a reality just yet. This is due to still living at my parents' home.
People nowadays think of gamebooks as rather old hat - and, after all, it was twenty years ago. In their heyday, though, they were a phenomenon, selling upwards of a hundred thousand units per title. And it's not as old hat as you might think.
We sat in the kitchen for our writerly discussion. He held a sheaf of A4 paper, covered in typescript while I was armed with my favourite pen and my kitchen reading glasses. I slid them onto my nose, squinting around the scratches and food smudges. Two mugs of tea and a plate of just baked flapjacks sat on the table between us.
If your company concentrates on demographics, it is only reasonable to focus on the area where your potential customers are located. Facebook, Linked-in, Twitter et al are all teeming with groups of people in a particular location.
When someone decides to invest in editing and publishing a new fashion magazine, a move into a business that has been finding itself increasingly at odds with longevity and profitability, their actions are worthy of some attention.
I never expected to rely on my Jobcentre, but their conditions for my independent efforts penalised my attempts to help myself. So, tough luck if you believe in making your own opportunities. Local jobs in Ipswich were non-existent or beyond my skill set: boiler repair and work with vulnerable people.
Writers are needy, insecure and desperate for approval. Just like everyone else, in other words, but because writers don't get out much they believe these challenges are unique to them, and tend to over-dramatize them. There's nothing new in all this; what's changed is that online reviews are reminding writers of something that, in the end, is probably good for us: everyone is different.
I don't have anything against Peppa Pig, and I'm pretty much in love with Batman, but this is mental right? I'm not going to launch mind-numbingly into a "kid's today" tirade, but seriously, they are more tablet friendly than I am, and I work in digital.
Lately it's felt like every other female confessional journalist in the world has been trying to steal my commissioning editor's attention - and commissions - from me.
The advert in question - for an unpaid internship role which cites creating an "atmosphere of complaint" as grounds for immediate dismissal and carries a tone so opprobrious that you can almost hear the author tutting at the thought of you reading it - was revealed by the author as both an attempt at satire and a real job advert.
Big budget self-publishing may soon be on its way out, when the test ground for getting your words to see the light of the day can happen in fraction of an amount of the spending that typically happens while self-publishing.
In the same way journalists have a responsibility to report facts, creative writers have a responsibility to convey the facts of a story, even if those facts are a total fabrication, pure fiction.
My writing tips were facetious reflections of the kind of 'inspirational' guff that's very hard to avoid on the Internet, and for which I've coined the term Unspirational Quotes.
Yet in a world where 140 characters is, for many, the standard form of communication, it seems more important than ever that there are opportunities to stop, learn and reflect on the wider issues that affect business or society.
Pearson - the publisher behind Penguin, Dorling Kindersley and the Financial Times - has agreed a deal with Bertelsman to combine two of the UK's best...
If you pay £1,000, you can have the forgotten comedy hero of your choice added into the book.
One thing I've learned is that publishing is all about teamwork. It's not left up to the editors to make your book good: it's up to you. They're there to help you bring out the best in your writing, not force you into changing it.
