Fans of the original The Evil Dead will remember the comic touches that Sam Raimi laced his screenplay with. Gone is this particular element of charm, replaced by Alvarez with a cascade of blood and self-abuse. That's not to say that it isn't entertaining.

You remake Girl With The Dragon Tattoo because millions of people can't be arsed to read subtitles. You do a hundred versions of Macbeth because the writing is so complex and universal that each one can yield myriad subtext or reflections on our own modern-day existence. Point Break is Point Break. There's nothing to interpret.

For a while now the ongoing trend of recycled entertainment has been stronger than ever. In an age where we're blessed with a wealth of creative talent that's never been more accessible the question has to be asked of some of the larger media companies as to why they're taking the easy way out.

I'm afraid we're currently in a recession time for Hollywood creativity. With the Spider-man 're-imagining' swinging its way into cinemas this summer, it's clear major studios no longer feel it necessary to do its audience the courtesy of introducing new characters and concepts. Couldn't they have had a brainstorming session at Sony Pictures and at least come up with a different 'man'? Scorpionman? Eagleman? Skunkman? Maybe not the last one.

Is not the United States of America too wrong and big and shiny to handle such a keepsake as Bullseye and successfully leave its mystique intact? Will not its wrong, big and shinily-expensive mitt crush this small, culty TV memory as it attempts to pick it up and shake the loot out of it?

We all know Hollywood is obsessed with the fresh ( just look at the sell by date of actresses.) But even they get 40 odd years. A film's lucky to have a span of 25 before a baby-faced, baseball-capped, Starbucks-carrying studio executive is screaming "remake!"