A few years ago, BMW had a Formula One team and they had made the move from engine partner with Williams F1 to a full-fledged team. Having purchased Peter Sauber's F1 team, BMW set realistic goals and marched forward in their quest with success and methodical achievements under the leadership of Dr. Mario Theissen.
No one expects them to make a leap from where they are now to winning the title in 2012 and if they can do it, then good for them but perhaps prudence is a better strategy and patient building upon a solid design and solid driver lineup will reap bigger rewards over the next two years in which they can build.