Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.
Just like the adage "a picture is worth a thousand words", YOUR picture on search engines could be worth a great deal when it comes to your online reputation. If you want to do a quick check to find out what people are saying about you, or what has been written about you; you type your name into Google and the results are available in an instant.
Far too many people still think of the internet as a veil which they can hide behind and maintain an online persona that is private; the truth is somewhat more disturbing: The internet is a reflection of exactly who you are and if you're looking to impress, you'd better make sure that your reflection is a true and fair depiction of exactly who you are.