Although the UK's economy is showing signs of recovery, growing by 1.1 per cent during the first six months of this year, 18 high street shops closed their doors every day during this period according to research from PwC. With many people shopping away from the high street, a new initiative is launching in December to encourage people to shop locally at independent stores.
With Christmas just around the corner, it's important to get a rough idea of what you're going to get for your loved ones this year. Christmas is about so much more than just opening presents, but even so, a well thought out gift for a loved one will put a smile everybody's face, making it one of the most memorable Christmases you ever experience.
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.
It is the best of times, if you're John Lewis, it is the worst of times, if you're Marks & Spencer. These two titans of British retail are going through very different experiences. John Lewis continues to grow robustly whereas poor M&S, despite the strength of its food business, desperately needs to turnaround its declining, core clothing business.
Fundamentally, the idea with Vayable's pop-up HQ is not merely to sell the platform but to demonstrate something physical about company values. Companies that build products wrapped around activities afford themselves the privilege to organise events that are very relevant to their target market's interests.
For modern retailers, a combination of pop-ups, top-ups, pick-ups and lock-ups ensure that customers get what they want when they want it. Which means that some things haven't changed. When you think about it, getting what you want, when you want it, if you want it, isn't that much different from shopping like a seven year old child...