A critic for the Chicago Sun-Times for forty-six years, the Ebert era has bracketed the better half of film history. Unlike the fanatical doctrines of Pauline Kael, the humility of his observations broke through the cultural feudalism of cinema snobbery to land right aboard the brains and the breakfast tables of the American family. With syndication in more than 200 national newspapers, his voice of easy reason trickled from Chicago to Hollywood.

The discussion of 3D is a horse that has been flogged to within an inch of its life over the last few years, with powerful film writers such as Roger Ebert being particularly vocal in their resentment of cinema's latest technological development. But with the vast majority of critics uncharacteristically singing from the same hymn sheet, and audiences beginning to turn their back on inflated ticket prices, what do people on the creative side of the film industry think?