Have you ever eaten veal? If not, you're not alone. Many people don't understand what veal is or think it's cruel because it comes from calves killed at a young age. Surely it's better to ensure they are treated well, and produce higher welfare meat from them, than let them go to waste as a simple by-product?
Better information about the health and welfare of different chicken breeds can help farmers make informed decisions about the breeds they choose to rear and, just like independent reviews of other products we buy, it could also allow retailers and shoppers to make informed choices about the chicken meat they select.
I love animals. I really do. I'm a sucker for every cute kitten video and baby hedgehog GIF on the internet. Although I myself am not vegetarian, I barely eat meat and come from a family of vegetarians. I am staunchly against cosmetic animal testing, battery farming, and cruelty to animals in general. And yet despite this, I am also vehemently against PETA.
With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.