Do you love your profession, believe passionately in your product or service, but hate having to sell it? Did you qualify as a professional; develop your skills and expertise, only to discover that professional expertise is no longer enough, now you have to actually acquire clients? If so, you are probably what I call a reluctant sales person.
There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dictate that sellers have to react and alter their own behaviour.