First it was knickers that held your tummy in, then a T-shirt that banished bingo wings, but now there is a dress (yes, an entire dress) to help women...
Yes, that's right - tall, thin, elegant, waif-like Gwyneth Paltrow admits she sucks in her fat with magic knickers called Spanx. Who knows what she really looks like without them?
So September has come around quicker than ever and whilst it doesn't seem quite the time to put summer dresses away, it's definitely time to pile on the knits and to become reacquainted with your tights drawer.