For those who aren't hipster-literate, a London hipster is particularly easy to spot. Think an explosion of all the trends you thought you'd left behind in the 90s and you're almost there. Non-prescription glasses for that extra summin' summin'. Beanie hats even in warm weather (teamed with sunglasses for that extra ironic charm). Exuberant moustaches, skinny jeans and a fondness for never wearing socks - it's simply the hipster way.
We are on a drive to bring people together, in order to help them succeed. Rather than feel de-motivated by the statistics, we are looking at helping individuals and not numbers. Those more experienced are taking the time to help with those who are up-and-coming. Together we can inspire and smash through our personally designed targets to reach a better future.
Worn almost as a badge of pride by the likes of Bubble Dogs, Barrafina, Lobster Burger, MEATLiquor, Polpo, 10 Greek St and, of course, Dishoom, the no reservation policy might as well be a by-word for trendy, casual dining. It also means that if you get your timing wrong you could be waiting up to two hours to eat.
In a borough as diverse as Hackney, you will never capture the area in its entirety, and this was never our intention. What the books is, is our version of our neighbourhood. What made it so special to create, was that we found we weren't the only people striving to mark what is going on here, and we certainly aren't the only ones interested in it.
To the rear of an antiques cum junk shop on Bethnal Green Road lie the offices, or should I say office, of Eddie Piller, the brains behind one of the UK's most successful independent record labels, Acid Jazz Records, which was responsible for nurturing the musical talent of Jamiroquai, the Brand New Heavies and Mother Earth.