Twitter is a goldmine for newspapers, and websites like this one, that have a humour space to fill with topical material. And it's not all the preserve of the professionals anymore. Twitter has become the great leveller, bridging the gap for the wannabes like me and providing a more intimate relationship for the professionals with their fans.
So what makes a video go viral? And what are sketch makers doing to compete? Benton the dog, the Britney fan who screams 'leave her alone!' the Jedi Kid - is the trick for sketch producers' success on Youtube to scour the 'most watched' clips, to be ready to pounce on the next clip with the potential to spread like a middle age midriff?