When I sat down to write a few words on this year's SXSW in Austin, Tx I was thinking 500, maybe a 1000 would be sufficient to sum it up. I was wrong. Put in seven simple words, SXSW is THE BEST INDUSTRY EVENT ON THE PLANET!
I've just landed back in the UK from a frazzling week at SXSW in Austin, Texas, the annual industry frenzy of more than 2000 bands and something like 200 stages, more probably. Every venue, bar, cafe, restaurant, petrol station or doorway has a stage, a pa and a band of some description.
People love music and music on TV is a winner according to viewers. Yet why do we still have so few outlets for music on television?