Damned if they do, damned if they don't. For the last seven years I have worked with celebrities, their agents, publicists (and in some cases their mums) to coordinate their support of charitable projects. And while no-one invites condemnation like a wealthy celebrity who does nothing for charity, those who do contribute open themselves up to a whole other raft of criticism. The big difference is once you're famous, you'll be judged. Every move a celebrity makes is up for scrutiny, including the issues that concern them; their politics; their faith; and the charities they choose to support.