Brand is at the center of corporate strategy. Some say it is the most valuable asset a company can have. It is a primary strategic asset as regards both competitive strategy and sustainable competitive advantage. Embracing the branding techniques used by corporate's and applying them to ourselves, could be instrumental in gaining competitive advantage in the job market place
To young artists first picking up their pencils and paintbrushes, the idea of creating can seem so daunting. For every ounce of enthusiasm you carry, there creeps a shadow of uncertainty - and with so many masters before you, gazing down from hallowed museum walls, you may be tempted to not bother, to quit before you start!
Some of the genealogy societies I belong to are doing an awesome job. Some I can say from my experience are doing not quite so awesome. Some I find downright frustrating. As a result of this and my twenty years in nonprofit fundraising and marketing I offer the following seven simple steps to Genealogy Society Success (at least from Scott's point of view).
The Edinburgh Fringe Festival is well and truly up and running now. The Royal Mile is a no-go area for anyone who doesn't want to be chugged by interpretive dancers, everyone's got a throat infection and we've all had at least one very late night drinking session with the Othello The Remix guys.
If you had a choice, would you rather be a good brain surgeon, or a good parent? Would you rather be a good corporate executive, or a good friend? Gang members who are expelled from school without any qualifications, seem to intuitively know how to make and keep friends, without ever having to be instructed. Indeed they may be better at forming strategic affiliations than those techies and nerds who remain top of the class, destined to be made partners.
Books with titles like Change Your Life in 7 Days, while superficially attractive, have nothing to do with the reality of building success through the years and decades. While it feels great to be inspired by a book or a motivational seminar, these pumped-up moments tell us nothing about how we bring desired things into being across a lifetime.