Ateronon, a once-a-day lycopene product, is fast becoming the most talked about supplement in the natural health sector. It contains the revolutionary ingredient LactoLycopene. This compound is better absorbed by the human body than the natural form of lycopene found in tomatoes - a key component of the health-giving Mediterranean diet.
When did fat become fashionable? Well I would say around July 2011, the same time Victoria's Secret Model, and wife to Orlando Blood, Miranda Kerr shed her baby weight 6 months after giving birth and said it was all down 'to a spoon full of coconut oil' and its content of the healthy fat known as Medium Chain Triglycerides (MCT's).
Creatine: it's a supplement discussed in hushed, foreboding tones around the gym lockers, and rarely mentioned outside of sporting circles, such is its social stigmatisation. It's the sporting world's 'entry drug', give in to the dark side embracing the 'Big C' and you're on the fast track to an obligatory doping scandal.