The education industry has not yet caught up with the daily and continuous changes in technology. Classroom based learning on the other hand, still incorporates note taking from white boards, reading through bulky textbooks and filling-in-the-gaps in hand out after hand out.
he average CMO has enough to worry about without needing to spend time poring over the fortunes of hardware companies. However, with consumers spending increasing amounts of time accessing brands via their mobile phone, surely it's important to know which devices are dwindling in popularity?
If Apple did bother to listen to the customer base they would have heard some exceptionally loud and clear sentiment about where people felt Apple was going and what they needed to change. So if they had of come down from the ivory tower and talked to me, they would have heard a few things.
With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.
In the 80's a thinking car was the stuff of sci-fi fantasy, but as Toyota Prius and Google prep the first driverless car to hit US highways and Ford rolls out self-parking cars around the world, the stuff of Knight Rider fiction jumps from our screens into reality.
How can you tell when a company has "arrived" in the world of consumer electronics? It's not just about getting great reviews in blogs and magazines - what arguably matters most is the respect and fear of your peers.
Many of us will be asking for that one, essential piece of tech to help us with our life at university, be it for class of just for fun. These are my three biggest contenders for Santa's money this Christmas.