We did a survey recently and three quarters of the people we asked wanted an alternative to a care home if they become dependent in older age. We believe this means there is a need for innovative thinking to revolutionise long-term care, including how it is delivered and what it should look like.

Recent predictions from the Office of National Statistics suggest that one in three babies born today will live to 100 and beyond. Bearing in mind our ageing population, we've been doing quite a lot of work over the past five years to think about how we can enable us all to live our lives the way we want to, where we want to.

It's hardly surprising that so few of us are looking forward to getting old. While most people can appreciate that it's better than the alternative, a lot of the time it's not that much better. Never before in human history have so many of us lived so long, and we're singularly ill-prepared for this change in the shape of human lives.