For many this is a people's sport as well. On the roads free to watch, and despite the branding on every inch, or should that read centimetre of the team's cycling jerseys , the sheer length of the courses means that the corporate brands cannot frame our consumption as roadside or sofa-bound spectators in the way a stadium sport will be.
Machiavellianism is measured by personality tests and so called 'high Machs' - those who score high on Machiavellianism - are strategic long-term planners. Lance Armstrong has become famous for his apparently altruistic work with cancer charities - this echoes Jimmy Savile's extensive similar charitable pursuits.
If Armstrong names names, at the UCI or elsewhere, then those who at best turned a blind eye - and at worst colluded - during the sport's darkest days will find themselves held to account. If the World Anti Doping Agency allows for a 'truth and reconciliation' process to emerge from the fallout, then those who always avoid the bullet may finally be caught in the sights: